Learn how to change your Facebook Page username easily. Boost your brand's credibility with a custom URL. Follow our simple guide today!
The username of your Facebook Page defines your online identity concerning your brand or product. It adds a more professional touch to the outlook of your Facebook page. Changing your Facebook username is a pretty simple and quick task. This tutorial will explain to you the simple and easy way to change the username of your Facebook Page.
Table of Contents
Introduction
Did you know that 80% of consumers interact with brands on Facebook before purchasing? A custom username (e.g., @YourBusinessName) can make your Page look professional and easier to find. Yet, many businesses stick with default URLs like facebook.com/YourPageID —a missed opportunity!
Changing your Facebook Page username takes minutes but can transform your online presence. In this guide, we’ll walk you through the process, share tips to choose a memorable name, and explain how this small tweak can boost your SEO. Let’s get started!
Step 1: Check Eligibility
Before diving in, ensure your Page meets Facebook’s requirements:
- Admin Privileges: Only admins can edit the username.
- 200+ Page Likes: Facebook requires at least 200 followers.
- No Recent Changes: You can’t update the username more than once every 60 days.
Pro Tip: If you’re under 200 likes, run a quick giveaway or share valuable content to reach the threshold faster.
Step 2: Choose a Memorable Username
Your username should be:
- Brandable: Match your business name (e.g., @TheBakeHouse).
- Short & Simple: Avoid numbers or hyphens.
- SEO-Friendly: Include keywords (e.g., @NYCFitnessHub).
Example: A bakery named “Sweet Delights” might choose @SweetDelightsBakes to improve search visibility.
Step 3: Change Your Facebook Page Username
- Log In to Your Facebook Account
- Select your page
- Click the profile picture of your page located in the upper right corner.
- Select "Settings & Privacy".
- Select "Settings".
- Click on "Page Setup".
- Click on "Name" and then "Edit".
- Enter your desired username as you wish.
- Click "Review Change" and enter your password for security.
- Finally, click "Request Change" to submit your update.
Note: Facebook may reject names that infringe on trademarks or mimic other brands.
Step 4: Post-Update Checklist
After changing your username:
- Update Links: Replace old URLs on your website and marketing materials.
- Notify Followers: Post an update: “Our new URL is [link]—bookmark it!”
- Monitor Analytics: Use Facebook Insights to track traffic changes.
Why This Matters: A Case Study
When GreenThumb Landscaping switched from facebook.com/123456789 to @GreenThumbLandscaping, their page visits increased by 35% in a month. Clients reported the new URL felt more trustworthy.
FAQ Section
1. Can I change my Facebook Page username multiple times?
No, Facebook allows changes every 60 days. Choose wisely!
2. What if my desired username is taken?
Add a location or keyword (e.g., @BellaCafeNYC).
3. Will changing my username affect my followers?
No, your followers won’t be notified, but update links to avoid confusion.
4. Is the username the same as my Page name?
No. The username is your URL, while the Page name is the title displayed publicly.
5. Can I sell or transfer my username?
Facebook prohibits selling usernames. It’s tied to your Page permanently.
Conclusion
A custom Facebook username is a simple yet powerful way to strengthen your brand. By following these steps, you’ll improve credibility, SEO, and user experience. Ready to make the switch? Head to your Page settings now, your audience (and future customers) will thank you!
Need more social media tips? Check out our guide on the Social Media Guide.